Further building upon last week’s final project outline, I have created a draft of my project using Shorthand and conducted three interviews to test the efficacy of my project. The audience that I aim to persuade is a politically-oriented one that has the ability to contribute to Prosperity Now’s Racial Wealth Divide Initiative & Projects. Since my ideal audience is very specific to a particular niche, I chose my interviewees based on how politically involved they are. During the interviews, I used the user research protocol below. Based on the responses that I received, I aim to add more metrics and dig deeper into the narrative by framing the path of a child from childhood to adulthood and illustrating their experiences based on data.
Goals
Evaluate the efficacy of my call-to-action Determine how my story can be improved upon
Script
“My goal today is to get feedback on a new page I’m designing. I’m talking to people to see what makes sense and what’s confusing. All feedback is anonymous, and the test should take less than 10 minutes of your time.”
“Please remember when I say ‘test’ I mean I’m testing my website and if it is clear or not. There are no wrong answers for you!”
“Imagine somebody sent you a link to this site and this is what popped up in front of you when you clicked on the link. If you could, please share with me anything (word, phrase, section, prompt) that you find confusing. Also share anything that makes sense to you and that you’d like more information about. Finally, let me know if there is anything you’re not interested in/want to see less of.”
Interviewee 1 - African American Male 83 years old
“OK. First of all, can you tell me (in your own words) what you think this site is for?” Go back to old history to show poverty disparaties.
“Who do you think the intended audience is for the site?” or “Who do you think this site is for?” The younger generation coming into the world today for them to study what happened in the world in the past and how to improve it today
“What other questions do you have about this site, if any?” Are people getting along better these days and are the disparaties being addressed?
“Thank you so much for your time. Do you have any questions for me?”
Interviewee 2 - African American Male 35 years old
“OK. First of all, can you tell me (in your own words) what you think this site is for?” It’s a visual representation of elements of poverty and poverty itself which plagues the black communtiy in America.
“Who do you think the intended audience is for the site?” or “Who do you think this site is for?” Anyone who would like to learn more about poverty in America.
“What other questions do you have about this site, if any?” No - pretty self explanatory
“Thank you so much for your time. Do you have any questions for me?”
Interviewee 3 - Caucasian Male 30 years old “OK. First of all, can you tell me (in your own words) what you think this site is for?” To show the pipeline to poverty in the United States.
“Who do you think the intended audience is for the site?” or “Who do you think this site is for?” Academics who are closely monitoring the issue of poverty and the disparaties that exist amongst impoverished people.
“What other questions do you have about this site, if any?” Are there any more metrics that could be used to tell the story more comprehensively?
“Thank you so much for your time. Do you have any questions for me?”